Why B2B companies need to get social.
Do you have a B2B company and wonder why you should be on Facebook, Twitter or LinkedIn? Our new admin told us the first thing she did when she was researching our company was look at all our social properties. Wow, now that is what the 20 something generation is doing. We can’t think like ourselves anymore. If you have a B2B company and you are trying to hire the best minds available you need to rethink where they get their information about your company.
Too often do we get caught up in what our personal preference is versus what our potential new hires, customers and partners might be thinking. Social media is not an evil short term fad. Social media is a new avenue of marketing that every company needs to take serious. This is an extension of face-to-face conversations that yield much higher conversions than traditional marketing. Oh and now there are tons of companies that can prove that with their analytics.
Ask yourself the questions-Would you take a job at a company that was not up to speed with today’s hot platforms? Is our company social enough to attract the best of breed college graduates? Who are the decision makers that will ultimately be buying my product and are they on Facebook?
Get in the game now people. The first line of research is quickly becoming Facebook, Twitter, LinkedIn, etc. for people to investigate your company. Are you social?
Branding
Drop Social can help your company create an identity that separates you from your competition. Sometimes a logo can tell it all. First impressions are the most important. Drop Social will understand your needs, develop a detailed project requirement and deliver a top notch logo for your brand. Drop Social also helps companies re-brand their current properties and develop new creative materials. Take a look at a few of our recent projects:
Sirious Baseball
Previous logo: The initial logo for Sirious Baseball was outdated and very cumbersome. The image itself lent more to a billboard sign than a branding piece. The logo also was not very workable on shirts, hats and point-of-sale items because of the shape and size.
New Logo: The new logo for Sirious Baseball has a much more updated look and feel. The message is clear that baseball is what they do. The branding is universal and works well on all point-of-sale properties. Now when people see the logo they will relate it with something and acknowledge the brand.
Consolidated Analytics
Previous logo: Clients logo was very data tech looking. This did not resonate with whom they were working with. Competitors were more up to date and conveyed a slightly more hip look and feel.
New Logo: The new logo has the solid look and feel the client was in need of. The strong type set gives impression of a solid company that will deliver. The circle/sphere tells the customer that we will get them the data they need quickly.
If you think your company needs new branding please do not hesitate to contact us. info@dropsocial.com
Social Media Development
Drop Social specializes in developing rich social media properties. Building a brand socially requires professional looking proterties. Our team of developers will create a premium social pages for your brand. Below are some of the development services we offer:
-Facebook Timeline Development
-Facebook App Development
-Twitter Page Development
-Foursquare Page Development
-Pinterest Page Development
-Blog Development
Content Management
Drop Social can help you maximize your ROI by:
Managing the conversation around your brand
Creating conversations that build brand loyalty
Create and manage custom fan-gating tabs
Create and manage contests and promotions
Analytic reporting on the content surrounding your brand
Increase the reach of your brand through content
Curate the information your brand needs sent through social networks
Monitoring
Drop Social can help you:
Listen, measure and make sense of the conversations around your brand
Monitor blog mentions in real-time
Map conversations across the globe and identify their profile
Compare your mentions versus your competition
Graph the number of mentions of any query you desire
Get a BuzzGraph of the conversation and what is being mentioned along with your brand
Get a detailed Word Cloud of the related words most discussed around your brand
Demographic reports of where people are that are talking about your brand
Find key influencers of your brand, where they are located and how often they mention your brand
Get detailed reports on all aspects of the above services
Stay tuned to customer service issues and respond in real-time
Respond to critical issues in real-time
Engagement
Engagement is a very important part of your social media strategy. Without engagement you don’t get results. Our team has developed relationships with some of the best of breed sources for engagement. Have you paid for advertising with little or no results? Posted blogs, Facebook posts or Tweets that have generated nothing? Drop Social will help you improve these results with our proven engagement strategies and partnerships.
Trusting the source of the recommendation is proven to be the best way to get results. Reaching these influencers is not easy and takes a lot of time. Drop Social has spent the time developing these relationships for you and are more than willing to help your company engage better.
Call to action, social sharing, social recommendations, influencer posts are all attempts at engagement. We make sure they get clicks and you get a great ROI.
